Stacy had an audience spread across Instagram, DMs, and a link-in-bio tool. She needed one Squarespace page that brought it together and qualified serious coaching enquiries before they reached her.
Stacy sells high-ticket 1:1 coaching, not products off a shelf. Her online presence was scattered across Instagram, a link-in-bio tool, and word of mouth, with no single place that told a prospective client who she was and what working with her actually involved.
The brief was a single Squarespace landing page that centralised everything, her Instagram feed, her story, her coaching offer, and gave interested prospects a way to put themselves forward that Stacy could act on personally.
We built a single-page Squarespace site structured around Stacy's story and coaching offer, with her Instagram feed embedded directly on the page so visitors could see her most recent content without leaving the site.
Instead of a generic contact form, we built a qualification form: a short set of questions about the prospect's goals, budget, and readiness to start, so Stacy could see who she was dealing with before reaching out herself. Nothing on the site is sold or booked automatically. Every submission goes to Stacy to review and follow up on personally.
The build was mobile-first throughout, since almost all of Stacy's traffic arrives from Instagram on a phone.
One page that represents Stacy properly and does the filtering work for her. Prospects arriving from Instagram now land somewhere that explains the offer and asks the right questions upfront, so the enquiries reaching Stacy directly are ones worth her time.
