Vivat Bacchus is a London institution with a 20-year history. The Squarespace redesign made private dining discoverable and gave the restaurant the digital presence it deserved.
Vivat Bacchus is one of London's most celebrated wine-focused restaurants, with an extraordinary cellar and a reputation built over two decades. But the website hadn't kept pace. New visitors landing from search weren't getting a fair impression of what awaited them inside.
More critically, the private dining and wine room, one of the highest-value revenue streams for any restaurant, was buried and hard to find. The brief was to fix both problems: rebuild on Squarespace with a design that does justice to the experience, and make private hire enquiries impossible to miss.
The redesign opened with the cellar. Vivat Bacchus's wine collection is genuinely remarkable, and we built the site so that story was front and centre, not buried beneath generic restaurant boilerplate. A dedicated wine section, the private dining room, and the restaurant's food offering each got equal prominence in the navigation and on the homepage.
Private hire enquiry flows were rebuilt from the ground up: a dedicated private dining page with capacity information, setup options, and a structured enquiry form designed to capture the details needed for a useful first response. The menus were embedded as clean, styled Squarespace pages: no PDF downloads, no broken links, no formatting that looked wrong on mobile.
SEO work targeted 'wine restaurant London', 'private dining City of London', 'wine cellar restaurant London', and comparable terms where the specificity of the offer gave Vivat Bacchus a genuine competitive angle.
A Squarespace website that reflects the quality of what's inside. Private dining enquiries increased significantly in the first quarter after launch, with the structured enquiry form delivering better-quality leads than the previous open-text email link. The wine section gives new visitors the discovery experience the cellar deserves.
