An interior design studio with serious portfolio work needed a Squarespace site that could keep up with the craft on show, and convert visitors into clients.
Damn Good Interiors had the portfolio: bold residential and commercial projects with a strong visual point of view. What they didn't have was a website that could do that work justice.
The brief was to design and build a Squarespace website that showcases the portfolio without getting in the way of it. The site needed to attract new clients, communicate the quality of the work, and make getting in touch feel effortless.
The Squarespace website was built around the portfolio, with a substantial amount of custom design work going into how it presented the work. Large-format full-bleed imagery, minimal navigation, and generous white space let the projects breathe. A custom project gallery with category filtering allowed visitors to find residential, commercial, or renovation work without hunting.
The contact flow was designed to qualify leads before the first conversation, with a structured enquiry form asking about project type, timeline, and budget, so every enquiry that landed was worth responding to.
A studio website that earns attention and holds it. The enquiry form has meaningfully improved the quality of inbound leads: shorter sales cycles and better-matched clients from the first conversation.
