La Manga's tennis facilities are world-class. The Squarespace website redesign made their coaching and booking offer visible to international players searching online.
La Manga Club's tennis facilities are genuinely world-class: professional-grade courts, elite coaching staff, and a track record of hosting international players. But the digital presence wasn't converting the international interest the facilities deserved.
The brief was to build a Squarespace website that worked as a booking engine as much as a marketing tool, surfacing coaching packages, academy programmes, and court hire to English-speaking players across Europe and beyond who were actively searching for tennis destinations.
Keyword research confirmed the opportunity: terms like 'tennis holiday Spain', 'tennis coaching camp Europe', 'tennis resort Spain', and 'adult tennis academy abroad' had meaningful search volume from exactly the right audience. We built the Squarespace site architecture around these search clusters, with dedicated pages for each programme type, each optimised to rank for its target terms.
La Manga's own court booking system was integrated directly into the site for court bookings and coaching sessions, giving visitors real-time availability without leaving the page. This removed the previous friction of email-and-wait enquiries.
The design balanced the luxury of the resort with the practicality of a booking tool. Photography-forward layouts that established the quality of the facilities alongside clear calls-to-action at every stage.
A Squarespace website that works as an active booking channel rather than a passive brochure. Online bookings for coaching sessions and court hire now happen without staff intervention, and the SEO work has improved organic visibility for the international tennis travel terms that drive the highest-value bookings.
