Private medical practices depend on trust. SpaceWorks built a Squarespace website for Dr Martin Saweirs that put credentials and accessibility front and centre — with online bookings built in.
Patients choosing a private GP are making a high-stakes decision. The website needs to communicate expertise, availability, and warmth simultaneously, and it needs to make booking as frictionless as possible, because a patient who can't book easily will find someone else who lets them.
Dr Martin Saweirs needed a Squarespace website that conveyed the right credentials to justify the private fee, communicated the warmth of a personal practice, and allowed patients to book and confirm appointments without back-and-forth emails.
We structured the site around the patient's decision-making process: Who is this doctor? What do they treat? What do other patients say? How do I book?
Dr Saweirs' qualifications, affiliations, and specialist areas were placed prominently, not buried in a bio. A 'What we treat' section gave prospective patients a clear sense of the practice's scope before they enquired, reducing calls about services the practice doesn't offer. Patient testimonials (obtained and published with consent) were positioned on the homepage and the dedicated services pages where they'd have the most persuasive impact.
A third-party practice management and booking tool was integrated into the Squarespace site for online appointments: real-time availability, appointment type selection, and payment at the point of booking. This removed the friction of email-and-call scheduling and gave patients the immediate confirmation they wanted.
A Squarespace website that converts prospective patients more effectively. Online bookings now handle the majority of new appointment scheduling without staff involvement. The credentials-forward design has improved the site's conversion rate for visitors who arrive from Google searches for private GP services in London.
