The Global Karting League needed an informational Squarespace site explaining the problems in the karting industry their initiative was built to solve, executed from a design they'd already created.
The Global Karting League is a corporate initiative addressing real problems in the racing and karting industry, not a live event platform. They came to us with an existing design already worked out and needed it built properly on Squarespace: fully responsive, and optimised to be found in search.
The brief was development, not design: execute the existing design faithfully, make it work across devices, and get the on-page SEO fundamentals right.
We built the site in Squarespace from the design GKL supplied, translating it faithfully rather than reinterpreting it. The pages explain the specific challenges in the racing and karting industry the initiative is positioned to address, structured so a visitor understands the problem before the pitch.
The build was fully responsive across breakpoints and included standard on-page SEO: structured headings, keyword-aligned title tags and meta descriptions, and alt text throughout.
A fully responsive, SEO-optimised Squarespace site that presents GKL's case clearly to visitors, built to the design they'd already settled on.
