Squarespace Search Engine Optimisation (SEO) 📈

From £500

What good is having a beautiful Squarespace website if it doesn’t bring customers to you? Search Engine Optimisation (SEO) is the process of improving your website’s visibility online so that more people find your services and products.

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GET DISCOVERED ONLINE

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BUILD REPUTATION

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GENERATE MORE LEADS

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INCREASE REVENUE

How does it work? 🧐

Search Engine Optimisation (SEO) is the process of optimising a website so that it appears in search results for specific ‘search terms’ that are being used by people trying to find a website like yours. For example if you are a PT based in London, you may wish to optimise your website so that it shows up in Google when someone searches ‘personal trainer London’.

When carrying out search engine optimisation on Squarespace websites, there are two key areas I focus on:

 

TECHNICAL OPTIMISATION

This is the process of ensuring your Squaresapce website has been structured in such a way that it can be well-understood by search engines. Common tasks that are carried out when improving a website’s technical SEO may include: ensuring proper use of ‘heading’ elements, ensuring images have alt tags and ensuring pages have keyword-relevant meta descriptions.

CONTENT OPTIMISATION

Once a website has been optimised from a technical point of view, it’s important to keep it’s content up-to-date with fresh content that’s relevant to your target ‘search terms’. This is an ongoing service and typically takes the form of blog articles that may be published every few weeks.

What’s Included? 👀

  • Brand Ranking - Ensuring that your website ranks for its own name

  • Keyword Research - Learn what keywords you should be including in your content based on factors such as traffic volume and competitiveness

  • Meta Descriptions - Ensuring that each page has a valid meta description and contains one or more target keywords where applicable

  • Alt Tags - Auditing images to ensure they have relevant alt tags where applicable

  • URL Redirects - Make sure there are no broken links on your site and that any sites from a previous version of your website in search engines are going to a valid webpage

  • Sitemap Analysis - Checking that your website has a sitemap and that it contains all of the pages that you want indexed by search engines

  • Technical Audit - Analysing your site to ensure that pages load quickly, there is only one H1 element on each page and that heading elements are used appropritately

  • Google Search Console - Setting up a Google Search Console account and submitting your Squarespace website’s sitemap to Google

  • Google My Business - Setting up Google My Business listing for your business

  • Facebook Pixel - Where relevant, installing your Facebook Business page’s tracking pixel

INITIAL SETUP

Whether you've just launched a new website and want to ensure your site is optimised or you’re simply looking to improve your overall visibility, this package aims to put all the fundamentals in place that will help turn your website into a tool that works for your business.

ADD-ON: REGULAR OPTIMISATION

Designed for clients looking to actively improve their online rankings and generate more leads via their website. With this monthly package, we’ll deliver and monitor all of the above PLUS write a custom blog article each week, optimised for your target keywords.

*Prices do not include VAT where applicable